Thanks to its emphasis on analyzing statistical data, SPSS is an extremely powerful tool for manipulating and deciphering survey data.
Fun fact: The data from any survey collected via SurveyGizmo can be exported to SPSS for detailed analysis.
Exporting survey data to SPSS’s proprietary .SAV format makes the process of pulling, manipulating, and analyzing data clean and easy.
By doing so, SPSS will automatically set up and import designated variable names, variable types, titles, and value labels, meaning that minimal legwork is required from researchers.
Once survey data is exported to SPSS, the opportunities for statistical analysis are practically endless.
In short, remember to use SPSS when you need a flexible, customizable way to get super granular on even the most complex data sets. This gives you, the researcher, more time to do what you do best and identify trends, develop predictive models, and draw informed conclusions.
Resources : Suvey Gizmo